In an increasingly borderless world, companies can’t simply coast along believing that their business can survive without translation. They need to pay at most importance to translation and prepare themselves to deal with significantly more diverse audiences.
With this in mind we have put together a list of common signs that your business requires translation services.
Internet has made the vast expanses of the world irrelevant to the point that everything is just a click away. And this incredible interconnectedness has opened doors for huge marketing possibilities. However to exploit this endless opportunities, you need to hire the services of an expert linguist who can tether your message geographically. This is because, after all, if an individual can’t understand your sales pitch, he is highly unlikely to be a part of your customer base.
Whenever your business plans to target a particular demographic that doesn’t speak your tongue, make it a point to invest in quality translation.
Yes, most of us perceive communicating in the same language as your target demographic as a simple proposition, but achieving exact meaning is easier said than done. For this, you need the services of a translator who understands all the nitty-gritties of both language and culture. And only through an experienced linguistic can you leverage authentic sounding language.
Whenever you operate in culturally diverse places such as Singapore, London, New York, or Dubai, you will in all likelihood deal with dozens of different languages on a daily basis. In these culturally diverse spaces, you need the services of a specialized translation services to make sure that your audience is hearing the message that you intend to put across. These specialized service providers fragment your message into localized versions and make sure that it is appealing to each language group individually.
Transporting your brand abroad is not a child’s play. There are a lot of things that can go wrong and each step has to be taken with meticulous calculation; or else there are chances that you will end up licking your wounds just like Nokia. The conglomerate found itself on the wrong side of bad publicity when they tried to market the Lumia smartphone to Spanish speaking countries – Lumia is slang for prostitute in Spanish.
What this example shows is that taking your brand international isn’t as simple as word by word translation. It is a highly specialized task that needs the guidance of experienced linguists.