Do you aspire to grow your client base and create a global footprint? Essentially there are two things that you need to do. The first requisite is to go to places where the clients are and second is to speak their dialect. Though the first requirement is not so hard to accomplish, same cannot be said about the second, especially in a multilingual world where there are tens and hundreds of languages.
Yes, you can opt to learn the foreign language and then expand your business. But this is a time consuming process that will consume your resources and in a globalized economy where time is money, this is not a feasible option. Outsourcing your translation tasks to a reliable service provider seems to be the best option at this point of time. However the internet is flooded with hundreds of small and medium sized enterprises that promise to offer service at a fraction of the cost charged by large established players. And a few cost conscious moguls may wonder: why should I pay for a proven service provider if much cheaper alternatives are just a few clicks away?
The key here is accuracy and inventiveness, and not money. Do bear in mind that your reputation is at stakes and placing your trust on an inexperienced service provider can come back to haunt you. And here are a few real life examples of consequences of trusting an unreliable service provider. The immensely popular “Got Milk” campaign from The Dairy Association when translated into Mexican by an inexperienced service provider read, “Are You Lactating?” which naturally grabbed a lot of eye balls. Coors Brewing’s motto “Turn it loose” when translated into Spanish read, “Suffer from diarrhea”—uh!
To create a global reach and express your message in the right words, it is imperative that you hire experienced and trustworthy translation service provider. This will not only help you to communicate globally, but also market in multilingual mediums with ease.
Companies that already have a sound reputation in the market are a more reliable choice as compared to startups. Before making your choice, take a look at their client testimonials and reviews on the internet. This will help you to get a better idea about their proficiency and the level of service they provide.
Ultimately, when your reputation and brand identity is at stake, never be satisfied with something less than the best in quality and expertise.